Jacquard by Google x Levis: The Next Generation Jacket


Connected, not distracted. Iconic Levi’s®  Trucker jacket merges style with innovative Jacquard technology.


Technology is going more innovative day by day. and today there is no single aspect where technology is not been used. From just calculations to implementing massive space projects, technology is everywhere. so why not fashion? Have you ever thought of wearing such clothes, which can provide digital services? Yes, you read it right, there is such a jacket by which we can control our phones and other things.


Google’s ATAP team demoed a new kind of wearable tech at Google I/O that used functional fabrics and conductive yarns to allow you to interact with your clothing and, by extension, the phone in your pocket. Google and Levi’s had announced their latest collaboration: Jacquard-enabled versions of Levi’s Trucker Jacket. These jackets come in different styles, including the Classic Trucker and the Sherpa Trucker, and men’s and women’s versions.



Connected, not distracted. Iconic Levi’s®  Trucker jacket merges style with innovative Jacquard technology. Answer calls, play music and take photos right from your sleeve. Levi’s were the first to create the blue jean and, 150 years later, were the first to launch a product with Jacquard by Google. The new Levi’s Trucker Jacket incorporates the latest Jacquard technology with one of the most iconic styles in the history of fashion.


The idea here is simple: Levi’s® Trucker Jacket lets you access digital services right from your cuff, wherever you go. You can then swipe over your cuff, tap it or hold your hand over it to issue commands to your phone. You use the Jacquard phone app for iOS or Android to set up what each gesture does, with commands ranging from saving your location to bringing up the Google Assistant in your headphones, from skipping to the next song to controlling your camera for selfies or simply counting things during the day, like the coffees you drink on the go. If you have Bose noise-canceling headphones, the app also lets you set a gesture to turn your noise cancellation on or off. In total, there are currently 19 abilities available, and the dongle also includes a vibration motor for notifications.




What’s also important about Jacquard 2.0 is that you can take the dongle from garment to garment. For the original jacket, the dongle only worked with this one specific type of jacket; now, you’ll be able to take it with you and use it in other wearables as well. The dongle, too, is significantly smaller and more powerful. It also now has more memory to support multiple products.


Why it’s more than a Jacket.


  1. Interactive Cuff

Use touch gestures, like swiping and tapping, on the jacket’s left cuff of the jacket to issue commands.

  1. Jacquard Tag

The new and improved Jacquard Tag wirelessly connects your trucker jacket to your smartphone.

  1. Light and Haptics

Jacquard provides you helpful alerts – like when you’ve left your phone behind – using lights on the Tag and vibrations in the cuff to get your attention.

  1. Treat it right

Jacquard by Google technology is designed to comply with standard Levi’s care instructions. You can treat it as any regular denim jacket after you remove the Jacquard Tag. Minimize your impact on the environment by cold machine and line drying your jacket.

Features 


Camera :

A single gesture takes a picture with your phone’s camera – selfies and group shots are now easier. Includes visual and haptic countdown timers.

Ask Assistant

Create your own ability with Google Assistant3: request weather or traffic, your next appointment, latest news or simply ask for a joke. Just type your request and assign it to gesture for easy access on the go.

Calls and Text

The snap tag lights up and vibrates to notify you of incoming calls and texts. Brush your cuff to respond.

Media

Control your media on the go. With a single gesture, you can pause the music, skip a song, or hear the title of what’s currently playing.


Jacquard is to take things we use every day, like backpacks, jackets, and shoes, and make them better with technology.


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